The COVID Homeschooling Shift
Before the outbreak of COVID-19, approximately 3% of American children were homeschooled. In 2020 amid lockdowns, limited and frustrating results of online learning, and ongoing mandates, parents began to bring their children home. As of the time of this writing in 2022, roughly 20% of American children are homeschooled.
The Thinking Tree saw massive growth between March 2020-March 2022. Our Facebook group grew by over 20,000 and our social media accounts gained tens of thousands of new followers. Sales jumped and we had several journals make it into the top 500 of all books on Amazon during this period. This is a feat that is difficult to achieve, especially for the homeschool market. One of our Brain Games journals even made it to the top 200.
Families continue to pull their children from school in record numbers. It is expected a substantial amount of kids will remain homeschooled throughout the majority of, if not the entirety, of their education. The Thinking Tree has continued to add in new journals to meet the interests and needs of students. We even worked to incorporate COVID-19 into a journal so children could begin to understand the impact it has had on the world in a familiar way.
Also during this time, our collection of Art & Logic Therapy journals grew! They have helped so many kids and moms deal with Covid brain fog and other mental clarity challenges. Something good that has come out of this season of challenges, and we are very grateful!