The Fun-Schooling Story: A Homeschooling Shift

The COVID Homeschooling Shift

Before the outbreak of COVID-19, approximately 3% of American children were homeschooled. In 2020 amid lockdowns, limited and frustrating results of online learning, and ongoing mandates, parents began to bring their children home.  As of the time of this writing in 2022, roughly 20% of American children are homeschooled. 

The Thinking Tree saw massive growth between March 2020-March 2022. Our Facebook group grew by over 20,000 and our social media accounts gained tens of thousands of new followers. Sales jumped and we had several journals make it into the top 500 of all books on Amazon during this period. This is a feat that is difficult to achieve, especially for the homeschool market. One of our Brain Games journals even made it to the top 200. 

This journal made the Top 200 Amazon list!

Families continue to pull their children from school in record numbers. It is expected a substantial amount of kids will remain homeschooled throughout the majority of, if not the entirety, of their education. The Thinking Tree has continued to add in new journals to meet the interests and needs of students. We even worked to incorporate COVID-19 into a journal so children could begin to understand the impact it has had on the world in a familiar way.

Also during this time, our collection of Art & Logic Therapy journals grew! They have helped so many kids and moms deal with Covid brain fog and other mental clarity challenges. Something good that has come out of this season of challenges, and we are very grateful!

The Fun-Schooling Story: The Thinking Tree Grows!

The Thinking Tree Grows

At first, we weren’t sure any of “this” would catch on beyond our circle of friends. As we were contacted by families asking for journals with different themes, we knew something special had come. I got to work creating more journals. Each was based on the same concept with different covers and interior artwork to appeal to kids’ interests. These core journals became the foundational journal for Fun-Schooling families.

 

We named our new company The Thinking Tree when we published Dyslexia Games. My kids got involved in creating journals based on themes they were interested in and subjects they wanted to cover. I created smaller journals to use as an in-depth study on a single topic.

A Facebook page and group were started. We got the attention of a few Mom Bloggers who shared our journals with their audience. I added in Math and Spelling journals. Thinking Tree was invited to homeschool conferences. A few of our journals became available through Barnes and Noble. I created a series of Mom School journals so moms could pursue their interests and be a good example. Word kept spreading about our Fun-Schooling journals and I became an unintentional entrepreneur! 

The Thinking Tree grew by leaps and bounds during the Covid 19 lockdowns…read about it in this post!

Read the beginning of the story here!